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Abstract

Details

International Journal of Operations & Production Management, vol. 29 no. 5
Type: Research Article
ISSN: 0144-3577

Article
Publication date: 24 April 2009

Stewart Johnstone, Andrew Dainty and Adrian Wilkinson

The purpose of this paper is to explore the evolution of “product‐service” (P‐S) strategies in the aerospace sector. Despite the widespread perception that aerospace organisations…

3855

Abstract

Purpose

The purpose of this paper is to explore the evolution of “product‐service” (P‐S) strategies in the aerospace sector. Despite the widespread perception that aerospace organisations are advanced in terms of P‐S integration, little is known about the realities of P‐S provision in the sector. Much of the existing literature is normative and prescriptive, focusing upon what organisations aspire to do, but offers little insights into how attempts to integrate products and services occur or the challenges organisations encounter.

Design/methodology/approach

This paper presents an in‐depth case study of an international aerospace original equipment manufacturer, referred to as “JetCo”. A total of 18 interviews were conducted with key actors involved in the operationalisation of P‐S strategy within defence aerospace and civil aerospace divisions. In addition, analysis of internal company documentation was also undertaken.

Findings

This paper reveals that current P‐S strategy, which builds upon a long history of service offerings, initially evolved separately in each division in response to the particular markets in which they operate. However, there was evidence of a corporate‐wide strategy for P‐S provision being developed across divisions to improve co‐ordination. This was founded on the recognition that P‐S delivery requires the development of a stronger customer orientation, better knowledge and information management strategies and the engagement of employees. A key challenge concerned integrating the product and service parts of the business to ensure consistent delivery of a seamless value offering to customers.

Originality/value

The paper offers fresh empirical evidence into the development of P‐S in an organisation drawn from a sector often flagged as an exemplar of P‐S provision, and provides insights into the complex realities of P‐S implementation and delivery. Notably, it highlights the challenge of attempting to embed an organisation‐wide “service culture” in pursuit of integrated P‐S delivery, and questions the nostrums and overly simplistic models which pervade the current solutions discourse.

Details

International Journal of Operations & Production Management, vol. 29 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 1 July 1992

Andy Wilkinson

Reviews Industrial Society education/industry initiatives, focusedon their “Challenge of Europe” conference, to encouragesixth‐formers, in particular, to find out more about…

Abstract

Reviews Industrial Society education/industry initiatives, focused on their “Challenge of Europe” conference, to encourage sixth‐formers, in particular, to find out more about developments in Europe and how the EC works, to disseminate information on education, training and career opportunities in Europe, and to enable young people to become knowledgeable Europeans. Notes the problem of academic staff reluctance to participate; more attention should have been given to staff training and awareness at the outset. However, over 400 school and sixth‐form colleges are now involved.

Details

Education + Training, vol. 34 no. 7
Type: Research Article
ISSN: 0040-0912

Keywords

Article
Publication date: 24 April 2009

Roger W. Schmenner

The purpose of this paper is to explain why the historical integration of manufacturing with service was quickly seen as advantageous in some circumstances, but not so in others.

7780

Abstract

Purpose

The purpose of this paper is to explain why the historical integration of manufacturing with service was quickly seen as advantageous in some circumstances, but not so in others.

Design/methodology/approach

The paper reviews the history of manufacturing companies in the USA during the last half of the nineteenth century, categorizes them, and ties them to theory.

Findings

The bundling of manufactured goods to downstream‐available services was led by companies with new products but with no great manufacturing strengths, as a way to establish barriers to entry. Companies with significant manufacturing capabilities were not as quick or as complete in their integration of manufacturing and service.

Originality/value

This paper shows that servitization has antecedents that go back 150 years.

Details

International Journal of Operations & Production Management, vol. 29 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 24 April 2009

Kulwant S. Pawar, Ahmad Beltagui and Johann C.K.H. Riedel

The purpose of this paper is to advance the understanding of product‐service systems (PSS). It uses a multiple method approach to analyse literature and cases and synthesise a…

6762

Abstract

Purpose

The purpose of this paper is to advance the understanding of product‐service systems (PSS). It uses a multiple method approach to analyse literature and cases and synthesise a framework for the understanding and investigation of PSS. It demonstrates the need to consider the “organisation” or network, of firms involved in defining, designing and delivering value through the PSS. This is conceptualised as a product‐service‐organisation (PSO).

Design/methodology/approach

The paper uses three complementary methodologies: a road‐mapping analysis, investigating industrial challenges for collaborating enterprises, a multidisciplinary literature review of PSS concepts and analysis of two cases.

Findings

The paper finds that value can be most effectively delivered by networks of collaborating firms, integrating the products and services they offer to create the value which customers seek. In short, creating value requires the simultaneous design of product, service and organisation – the PSO triangle.

Research limitations/implications

The paper offers a new classification of PSS related literature, drawing on a broad review of research in marketing, design and operations management related to service and PSS. The framework helps researchers understand the organisational challenges of PSS and provides suggested future research directions and questions.

Practical implications

The framework provides the foundations for a process to develop PSS. It highlights the organisational challenges and suggests that a systematic yet iterative process can be devised to create and deliver value. This means defining customer value which can be profitably delivered; designing the PSS to create this value and identifying the required capabilities; and finally creating and managing the network of partners responsible for delivering value.

Originality/value

The major contribution is a link between the emerging PSS literature and previous research on virtual enterprises and other types of organisational networks. The paper argues that PSS often creates the need to identify and access capabilities through a collaborative network. This is conceptualised in the PSO triangle.

Details

International Journal of Operations & Production Management, vol. 29 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 24 April 2009

Martin Spring and Luis Araujo

This paper proposes a new approach to operations and supply strategy in the light of recent developments in the analysis of the respective roles of products and services in…

18437

Abstract

Purpose

This paper proposes a new approach to operations and supply strategy in the light of recent developments in the analysis of the respective roles of products and services in delivering benefits to customers.

Design/methodology/approach

Reviews and synthesises concepts from operations management (OM), marketing, economics and related areas. Examples of product and service combinations are considered, drawing attention to the ways in which services may be distinguished from products. An institutional basis for defining services is favoured over IHIP. A corollary of this is how services are made tradable: the modularity theory of the firm is used to do this. The paper then outlines, considers and compares various approaches to the combination of products and services: “service‐dominant logic”, support services, product‐service systems, systems integration, performance‐based logistics, bundling and, finally, the notion of “the offering”.

Findings

It is found that the notion of the business model is useful as an integrating concept. This focuses on four areas: network structure, how transactions are made, how revenue models and incentives interact and how capabilities are accessed. Implications for future research in OM are considered.

Research limitations/implications

Hitherto, operations strategy (OS) has concentrated on intra‐firm capabilities, which is only part of one of the four areas identified. Therefore, an extensive agenda for research into inter‐firm capabilities and the other three areas identified is presented.

Originality/value

This is among the first papers in OM to break completely with IHIP as a basis for service definition and to work through the implications for OS. It is also the first to develop systematically an understanding of how the emerging concept of the business model can inform OM.

Details

International Journal of Operations & Production Management, vol. 29 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 24 April 2009

Tim Baines, Howard Lightfoot, Joe Peppard, Mark Johnson, Ashutosh Tiwari, Essam Shehab and Morgan Swink

This paper aims to present a framework that will help manufacturing firms to configure their internal production and support operations to enable effective and efficient delivery…

14621

Abstract

Purpose

This paper aims to present a framework that will help manufacturing firms to configure their internal production and support operations to enable effective and efficient delivery of products and their closely associated services.

Design/methodology/approach

First, the key definitions and literature sources directly associated with servitization of manufacturing are established. Then, a theoretical framework that categorises the key characteristics of a manufacturer's operations strategy is developed and this is populated using both evidence from the extant literature and empirical data.

Findings

The framework captures a set of operations principles, structures and processes that can guide a manufacturer in the delivery of product‐centric servitized offering. These are illustrated and contrasted against operations that deliver purely product (production operations) and those which deliver purely services (services operations).

Research limitations/implications

The work is based on a review of the literature supported by data collected from an exploratory case study. Whilst it provides an essential platform, further research will be needed to validate the framework.

Originality/value

The principal contribution of this paper is a framework that captures the key characteristics of operations for product‐centric servitized manufacture.

Details

International Journal of Operations & Production Management, vol. 29 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 24 April 2009

Saara A. Brax and Katrin Jonsson

This paper analyzes two manufacturing firms entering condition based maintenance business reveals the complex nature of establishing integrated solutions. Existing literature on…

4406

Abstract

Purpose

This paper analyzes two manufacturing firms entering condition based maintenance business reveals the complex nature of establishing integrated solutions. Existing literature on integrated solutions is contrasted critically against empirical findings.

Design/methodology/approach

Descriptive, comparative case study focuses on solution offerings in two different companies. The data consist of 57 thematic interviews of both manufacturer and customer representatives and company documents.

Findings

In integrated solutions, value is created incrementally through the customer‐provider co‐production process. Building integrated solutions business requires managing the interdependence of the solution components – both within the provider company and the offering, and between the provider and the client – to enable this collaborative process.

Research limitations/implications

The case studies were first conducted separately and later compared. However, despite some minor differences in case methodologies, no problems were encountered in the comparative analysis of the data sets.

Originality/value

The paper departs from the canons of earlier literature as it proposes a revised definition for integrated solution offerings; it emphasizes balanced amalgamation of multiple perspectives instead of just replacing the old ones; it questions the view of solutions development as a straight‐forward implementation process; and it switches perspective from the manufacturer to the business of the client as the main system.

Details

International Journal of Operations & Production Management, vol. 29 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 1 April 2006

Jennifer Andrewes

The purpose of this paper is to provide a framework of excellence for the development of an online press office at Cardiff Council.

Abstract

Purpose

The purpose of this paper is to provide a framework of excellence for the development of an online press office at Cardiff Council.

Design/methodology/approach

The paper presents an analysis of key issues of public relations theory as they apply to the provision of an online press office. This is supported by a survey of journalists who have used Cardiff's media service and enhanced by assessment of examples of existing best practice across local authorities in the UK.

Findings

The result is a suggested framework of nine core elements for excellence, which draws on theory and practice and could be applied by other local authorities. The study shows that provided these guiding principles are followed, a basic site can be as successful as one with all the bells and whistles.

Originality/value

The paper makes a substantial contribution to the evidence base for the implementation of local authority online press offices in the UK.

Details

Journal of Communication Management, vol. 10 no. 2
Type: Research Article
ISSN: 1363-254X

Keywords

Book part
Publication date: 14 August 2015

Laura A. Heymann

Artists operating under a studio model, such as Andy Warhol, have frequently been described as reducing their work to statements of authorship, indicated by the signature finally…

Abstract

Artists operating under a studio model, such as Andy Warhol, have frequently been described as reducing their work to statements of authorship, indicated by the signature finally affixed to the work. By contrast, luxury goods manufacturers decry as inauthentic and counterfeit the handbags produced during off-shift hours using the same materials and craftsmanship as the authorized goods produced hours earlier. The distinction between authentic and inauthentic often turns on nothing more than a statement of authorship. Intellectual property law purports to value such statements of authenticity, but no statement has value unless it is accepted as valid by its audience, a determination that depends on shared notions of what authenticity means as well as a common understanding of what authenticity designates.

Details

Special Issue: Thinking and Rethinking Intellectual Property
Type: Book
ISBN: 978-1-78441-881-6

Keywords

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